Writing cracker-jack copy would be a lot simpler if every potential client
thought in the same way. But in reality, they don’t.

The good news is that by understanding the various ways people think, you
can appeal to all personality types in your copy. And by doing that, your
responses will dramatically improve.

You see, people process information using different senses. Some people are
great listeners but lousy at visualising a concept. Others can’t truly grasp
what you’re talking about unless you draw pictures on a whiteboard.

The teachings of Neuro Linguistic Programming state that there are three
main information processing methods. They are visual (sight), auditory
(sound) and kinesthetic (touch). The others are through thinking, smelling
and tasting.

By using a combination of words that relate to each of the senses, you’re
covering all bases by appealing to all types of people. Here are some
examples of words that relate to various senses.

*****************
Visual (sight)
*****************
appears to, see, look, blind, bright, brilliant, clear, colourful, crystal
clear, draw, enlighten, focus, glance, horizon, illustrate, imagine, dream,
insight, it looks like, light, mirror, outlook, paint a picture, picture,
reveal, see, sketch, visualise, vibrant, vivid, watch

*****************
Auditory (sound)
*****************
announce, argue, boom, buzz , crash, hear, listen, loud, rave, sound, noise,
silence, speak, shout, music, noise, quiet, ring, roar, scream, shout,
silent, silence, snap, sound, speak, squeal, talk, tell, voice, whisper,
whistle, yell

*****************
Kinesthetic (touch)
*****************
back bone, balance, blend, blistering, bliss, bounce, brush, calm, connect,
crush, cut, drive, feel, feverish, grab, hot, handle, heart, hit, lift,
loose, love, massage, peaceful, prick, reach, push, rock solid, rough, rub,
scratch, stir, stress, stroke, tap, touch, tranquil

*****************
Smell
*****************
aroma, bouquet, essence, fishy, flowery, fragrant, fresh, musty, odour,
perfumed, pungent, rotten, scent, smell, sniff, snort, stench, stink, sweet
scented, vapour, waft, whiff

*****************
Taste
*****************
acid, bite, bitter, creamy, crisp, delicious, devour, drink in, eat, fatty,
fishy, fresh, greasy, juicy, lean, lick, lip smacking, luscious, meaty,
melts in your mouth, milky, mouth watering, salty, peppery, savour, sip,
sizzling, sour, spicy, succulent, suck, swallow, sweet, tangy, tantalising,
tasty, wicked

*****************
Thinking
*****************
challenge, concentrate, consider, devise, dream of, dream up, experience,
guess, know, learn, mediate, memorise, motivate, pretend, put on your
thinking cap, sensation, sense, speculate, strategise, think, dream, true,
understand, wonder.

About the Author

Kris Mills of Words that Sell is a seasoned copywriting professional and
author of “How to Create a Sales Explosion With Every Ad and Letter You
Write”. More information on this popular guide can be found at
http://www.synergie.com.au/explosion.htm, or check out more of Kris’
many copywriting articles at www.advicegalore.com.

Technorati Tags: Hypnosis, NLP, Neuro Linguistic Programming, Hypnotism, Hypnotherapy, Hypnosis Training, NLP Training

WHAT IS HYPNOTHERAPY

Hypnotherapy is the application of therapy during hypnosis, to change or modify behaviour patterns that we wish to change.

Hypnotherapy deals with Psychosomatic problems that is, problems of the mind that are rooted in and controlled by the subconscious mind.

In Hypnosis, the conscious and sub conscious mind to work together on the problem at hand.

Hypnotherapy does not control your mind!

Hypnotherapy empowers you to take control of your mental resources to bring about the changes you want. You are always in control of your mental resources to bring about the changes you want.

Hypnotherapy, and the therapist cannot make you do anything against your will, and nothing you would do in your normal state of mind.

With some work, a good therapist, and a good client who really wants to make changes and is fully motivated to do so, a very good rate of success can be expected in most cases.

Who can be hypnotised? I would say that virtually everyone can be hypnotised if they have a good therapist and wish to cooperate with them in order to work on the problem with which they are presenting.

What does hypnosis feel like? I know how it feels to me, but it feels different to some people than to others. I would explain it as a relaxed easy feeling and a heightened state of awareness. Sometimes you may be prone to drift away for a while just like day-dreaming, and you might just as easily be concentrating on your therapist s voice. Your good therapist will ensure you get the very best from your hypnotherapy session and will guide you in everything you need to know.

Hypnotherapy is not magic but it sometimes feels magical!

Hypnotherapy can help to address many problems including:

Fear of FlyingFear of Crowds
Lack of ConfidenceStress Issues
Low Self EsteemFear of Heights
Panic AttacksExam Nerves
Driving Test NervesSmoking
Weight LossNail Biting
Relationship & SexualTinnitus

By Alan Crisp Clinical Hypnotherapist

About the Author

Alan Crisp is a Clinical Hypnotherapist practicing in Beckenham, Kent. Alan is a member of the British Institute of Hypnotherapy, and helps with most problems but specialises in stress related problems, anxiety, panic attacks, blushing and social phobia.

Technorati Tags: Hypnosis, NLP, Neuro Linguistic Programming, Hypnotism, Hypnotherapy, Hypnosis Training, NLP Training

A hypnotic trance is not something that is foreign to us–we ve all been so absorbed in thought while reading a book or watching a movie that we fail to notice what is happening around us. These focused states of attention are similar to hypnosis. Simply put, when our minds are concentrated and focused, we are able to use them more powerfully. In this condition, we can tap into normally unused mental powers to create new possibilities of experience.

People typically experience both mental tranquility and physical relaxation under hypnosis. Various changes in perception are also common under hypnosis. Some people feel great heaviness coming over their bodies, others feel very light or numb. Subjective feelings of floating, sinking, spinning, and tingling sensations are also reported.
Contrary to a popular belief, people under hypnosis are neither captive nor spellbound. For the most part, a subject can resist direct instructions that he or she feels will undermine their wishes or compromise his or her moral standards. Still, there are rare cases of misconduct in which hypnosis is deliberately misused by a skilled hypnotist. This is one of several good reasons to seek a reputable professional when it comes to choosing a hypnotherapist. A good guideline for finding a qualified clinical professional is this fact—the only people qualified to treat your mental or physical problems with hypnosis, are those who are also qualified to treat the same problems without hypnosis.

Psychiatrists use hypnosis in treating patients to overcome negative habits, anxiety, phobias and other fears, and depression. They use hypnosis for exploration of the unconscious, to better understand underlying motivations or identify whether or not past events or experiences are associated with causing a problem. Psychiatrists have also had positive results in helping patients control appetite and reduce the levels of drugs necessary in the treatment of chronic illnesses.

Hypnosis, while effective, may not be for everyone. It appears to be of the greatest benefit when a patient is highly motivated to overcome a problem and when the hypnotherapist is well trained in both hypnosis and in general considerations relating to the treatment of the particular problem. Also, some patients seem to have higher native hypnotic talent (increased suggestibility) and capacity which may allow them to benefit more readily from hypnosis.

Hypnosis can be a powerful tool for healing so powerful that it can completely remove or distract people from feeling pain. For this reason it is important that a physician or other state-licensed medical or psychological specialist assess the underlying medical or psychological condition prior to hypnosis. Also, because there is no medical degree required for the practice of hypnotherapy, persons wishing to undergo hypnosis should make certain that the therapist is well trained. This bears repeating: it is safest to look for a hypnotherapist who is a licensed professional in a field where hypnotherapy is part of their normal practice, such as psychiatrists (MD s) and psychologists. It is essential to check credentials and background when choosing a hypnotherapist
Finally, it is important to keep in mind that hypnosis is like any other therapeutic treatment: it is of major benefit to some patients with certain problems, and it is helpful with many other patients, but it can fail, just like any other clinical method. For this reason, trained clinical hypnotherapists emphasize that they are not “hypnotists,”, but instead health care professionals who use hypnosis along with the other tools of their professions.

About the Author

Debra Gorin received her MD from the University of Miami. She is a Diplomate of the American Board of Psychiatry and Neurology. Dr. Gorin treats all types of stress-related, emotional and psychiatric problems. She is a certified hypnotherapist. Visit her website (http://www.doctorgorin.com) to view her library of psychiatric articles. Dr. Gorin’s blog is at http://debragorinmd.blogspot.com

Technorati Tags: Hypnosis, NLP, Neuro Linguistic Programming, Hypnotism, Hypnotherapy, Hypnosis Training, NLP Training